Saturday, 15 October 2011

Fiasco…

After a long, tedious and demanding month of mid terms, my friends and I decided to go out for Johnny English Reborn and decided to watch it at Cineplex rather than at Atrium Cinema, since it was convenient for all of us. We were surprised to see how the once cluttered cinema was now almost vacant without much traffic around. It was a week day thus we assumed that people were occupied with work. We bought 4 movie tickets and were told that the show will begin at 3 pm sharp. We waited for a few moments and then were directed to a hall only to discover that it was just the 4 of us in that cinema that day. For a moment we felt extremely royal at the thought that we would be able to enjoy without anyone judging us. We grabbed seats in the centre row and began munching on our pop corn sipping our drinks. 15 minutes passed and the show didn’t start. We started becoming restless since a couple of friends had been really exited about the release of this one. They demanded that the movie be played ASAP. It finally began around 3 30 pm. Excited for the movie, we ignored what had happened and started enjoying it. After a few moments the screen went all blank and we could only hear the actors chatting and the background sounds. Got that fixed. After a few moments, a little demarcation appeared on the screen dividing it into two halves. Later at least thrice the screen projection lost its actual position and the heads started appearing at the bottom while the remaining body went at the top. Once, even the entire movie stopped. All of us were really disappointed since we had been waiting for this one movie since like ages. Also the movie itself was not up to the expectations. After leaving the hall we decided never to go back to that place ever again. Cineplex lost another set of its customers. Unsatisfactory performance and inconsistent quality is one of the reasons why Cineplex has a declining market share and the remaining one is being gobbled up by Atrium too. Cineplex needs to revive its business strategy, else it will go extinct within no time.